This unique company had a hard-to-explain technology and it's prospects had some difficulty understanding. The sales team felt it was time to move away from the "engineering speak" and get some marketing materials in place that would move the needle.
Kicker created several new marketing pieces to support its growth. A new website, a couple of marketing videos and a new sales presentation.
ITRES is now one of the fasted growing hyperspectral companies in the country. Period.