Canadian Freightways

The Challenge

This large national trucking company had an old, underperforming website.  It's online quoting system was outdated and was not linked to any internal processes that made for tracking leads difficult.  

Our Solution

Kicker was initially engaged to produce a series of marketing videos - but that soon led to a complete redesign of CF's website and backend database linking.   After some research with its clients,  we elected to key things simple from a graphics perspective and focus on functionality.     We created a user-friendly quoting system and client login to track shipments.

The Results?

CF reported a boost in traffic, online leads and revenue growth in only 3 months.   The executives then had us redesign a subsidiary co's website.

 

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